NEW RELEASE INFORMATION SHEET (FOR SALES/COMMERCE DEPT)

ARTIST OVERVIEW:
KIDZ BOP, the number one music brand for kids in the U.S., has sold over 18 million albums, and has had 24 Top 10 Albums on The Billboard 200 Chart. Only 3 artists in history (The Beatles, The Rolling Stones and Barbra Streisand) have had more. KIDZ BOP released the best-selling children’s album of the year for the last three years and in 2016 outsold some of today’s biggest artists including Bruno Mars, Sia, The Weeknd, Taylor Swift and Justin Bieber.

KIDZ BOP 37 features the talented KIDZ BOP Kids, who are the face and voice of the best-selling brand. Billboard Magazine has named The KIDZ BOP Kids the “#1 Kids’ Artist” for seven consecutive years. In addition to singing on KIDZ BOP releases, these young performers star in national KIDZ BOP TV commercials and music videos, perform live on KIDZ BOP’s annual national tour, create kid-friendly content for their fans on YouTube and host KIDZ BOP Radio on SiriusXM.

ALBUM OVERVIEW:
KIDZ BOP’s new album, KIDZ BOP 37, compiles today’s biggest pop hits. The album is supported by special events, contests, brand partnerships, online initiatives, a national digital advertising campaign and the KIDZ BOP Kids 2018 Tour (details TBA). KIDZ BOP 37 is sure to be an instant favorite among families everywhere.

MARKETING BLURB:
KIDZ BOP’s new album, KIDZ BOP 37, compiles today’s biggest pop hits. The album is supported by special events, contests, brand partnerships, online initiatives, a national digital advertising campaign and the KIDZ BOP Kids 2018 Tour (details TBA). KIDZ BOP 37 is sure to be an instant favorite among families everywhere.

KEY MARKETING DRIVERS:
NATIONAL ADVERTISING SUPPORT:

• National Television Ad Campaign
  • Details TBC
• Digital Ad Campaign – Cross-Platform: Desktop, Tablet, Mobile
  • Kid-Targeted Placements: Pandora, Google Adwords (Search, Display, YouTube), YouTube Kids, Disney Digital
  • Parent-Targeted Media:  Pandora, Facebook, Instagram, Google Adwords (Search, Display, YouTube)
  • Run Dates: December 15 – February 3
  • Creative:
    • Video:  :06 / :10 / :15 / :30 Sec Pre and Mid-Roll Video
    • Audio:  :15 / :30 Sec Audio with Synced Banners
    • Banners: 
      • Facebook: News Feed Images, Carousel Images, Canvas Images
      • Adwords: In-Video Banners, Standard Display, Video Overlays and Companion Units
        • Sizes:  728x90, 300x250, 160x600, 500x500, 480x70, 300x600, 300x60 and more
    • Assorted Retail Tags:  Target, Walmart, Spotify, Amazon Music, Apple Music
  • Impressions:  55+ million
• Influencer Campaign – Facebook, Instagram, Twitter, Tumblr, Pinterest
  • Details: TBD

Press:

• National PR: Targeted press mailing, including copy of KIDZ BOP 37 sent to highly influential media figures

• Millions of consumer impressions generated through TV, print and online outreach, including morning shows, parenting magazines and influential mommy bloggers
• The KIDZ BOP Kids made more than 25 TV appearances in 2016, we are pursuing similar opportunities to promote the 2018 tour and KIDZ BOP 37
• National TV appearance – TBD 
• Brand Story – TBD
• Ad Story – TBD

KIDZBOP.com:

• Album featured on homepage carousel, dedicated album page and in parent newsletter (sent to 225k recipients)

SiriusXM:

• On-air promos will support release. KIDZ BOP 37 tracks will be added to “KIDZ BOP Radio” & “KIDZ BOP Block Party!” playlists.
• December 15th  – on-air KB37 promos & product giveaways on KIDZ BOP Radio
• SiriusXM reaches 30.6 million+ subscribers
• KIDZ BOP Radio is one of only three kids’ channels on SiriusXM

KIDZ BOP YouTube:

• Successful KIDZ BOP channel on YouTube
• Almost 500,000 subscribers and more than 430 million+ views on YouTube and Vevo
• 89 KIDZ BOP videos have received over 1 million views
• Overall, KIDZ BOP video content averages over 4.5 million views a week
• KIDZ BOP is one of the premier music partners for the YouTube Kids App

SOCIALS:
Facebook (401K+ fans): https://www.facebook.com/kidzbop
Twitter (Official + kids: 19k+ followers): https://twitter.com/KIDZBOP
Instagram (Official + kids: 41K+ followers) https://www.instagram.com/KIDZBOP/
KIDZ BOP Musical.ly (Official + kids: 293K+ followers)
KIDZ BOP YouTube (477k+ subscribers): https://www.youtube.com/user/KidzBopKids
KIDZ BOP VEVO (155k+ subscribers): https://www.youtube.com/user/KidzBopMusicVEVO

TOUR DATES/INFO:
2018 Tour dates TBC.

Standard Track Listing:
1.  Thunder
2.  Look What You Made Me Do
3.  Feel It Still
4.  No Promises
5.  Havana
6.  What About Us
7.  Bad At Love
8.  Perfect
9.  How Long
10.  New Rules
11.  Too Good At Goodbyes
12.  Ready For it?
13.  Good Old Days
14.  Mi Gente
15.  Praying

Target Version Bonus Tracks:
16.  Friends
17.  Glorious
18.  Too Good
19.  Wish I Knew You

Walmart Version Bonus Tracks:
16.  Can't Stop The Feeling
17.  Me Too
18.  Love Yourself
19.  Just Like Fire
20.  See You Again