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ARTIST : KIDZ BOP Kids TITLE: KIDZ BOP 2018 (note: this is an Australia/NZ release) STREET DATE: 3/23/2018 PRE-ORDER LAUNCH: 3/9/2018 ANNOUNCEMENT DATE/EMBARGO TILL: 3/23/2018
GENRE: Children LABEL: KIDZ BOP PRODUCT MANAGER: Charlotte Leclerc TERRITORIES: Australia and New Zealand only PARENTAL ADVISORY: N/A |
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DIGITAL SELECTION # (Catalog #) /UPC # (& PRICING): KB00369 / 888072049505 MFiT SELECTION # (Catalog #) /UPC # (& PRICING): KB00373 / 888072049604 HI RES SELECTION # (Catalog #) /UPC # (& PRICING): N/A INSTANT GRAT SCHEDULE: Call On Me (3/9), Waves (3/16)
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ARTIST OVERVIEW:
KIDZ BOP, the number one music brand for kids in the U.S., has sold over 18 million albums, and has had 24 Top 10 Albums on The Billboard 200 Chart. Only 3 artists in history (The Beatles, The Rolling Stones and Barbra Streisand) have had more. KIDZ BOP released the best-selling children’s album of the year for the last three years and in 2016 outsold some of today’s biggest artists including Bruno Mars, Sia, The Weeknd, Taylor Swift and Justin Bieber.
In spring 2018, KIDZ BOP will officially launch in Australia and New Zealand with its first Australia/NZ-specific album, KIDZ BOP 2018. The album will feature two Australian tracks, “Call On Me” and “Waves,” sung by the KIDZ BOP Kids.
ALBUM OVERVIEW:
KIDZ BOP’s first Australian album, KIDZ BOP 2018, features family-friendly versions of today’s biggest songs, such as “Havana” and “New Rules,” as well as two Australian hit singles, “Call On Me,” made famous by Starley, and “Waves” by Dean Lewis. The album will be supported by a digital campaign, as well as two new music videos. KIDZ BOP 2018 is sure to be an instant favorite amongst families everywhere.
MARKETING BLURB:
KIDZ BOP’s first Australian album, KIDZ BOP 2018, features family-friendly versions of today’s biggest songs, such as “Havana” and “New Rules,” as well as two Australian hit singles, “Call On Me,” made famous by Starley, and “Waves” by Dean Lewis. The album will be supported by a digital campaign, as well as two new music videos. KIDZ BOP 2018 is sure to be an instant favorite amongst families everywhere.
KEY MARKETING DRIVERS:
- Digital media campaign on YouTube and Facebook with a repurpose of our US KIDZ BOP 37 commercial
- 2 music videos for “Call On Me” (BTS with the US KB Kids) and “Waves” (Lyric video)
- $15k digital spend in Australia: Facebook carousel ads, 30-sec Facebook "square video," YouTube skippable video, and 6-sec YouTube bumper ad.
- $4k digital spend in New Zealand: Facebook carousel ads, 30-sec Facebook "square video," YouTube skippable video, and 6-sec YouTube bumper ad.
TOP SALES MARKETS/TERRITORIES/SOUNDSCAN HISTORY/HOMETOWN:
Top markets: Australia / New Zealand
Territories: Australia / New Zealand
Hometown: N/A
SOCIALS:
- Facebook (401K+ fans): https://www.facebook.com/kidzbop
- Twitter (Official + kids: 19k+ followers): https://twitter.com/KIDZBOP
- Instagram (Official + kids: 41K+ followers) https://www.instagram.com/KIDZBOP/
-KIDZ BOP Musical.ly (Official + kids: 293K+ followers)
- KIDZ BOP YouTube (477k+ subscribers): https://www.youtube.com/user/KidzBopKids
- KIDZ BOP VEVO (155k+ subscribers): https://www.youtube.com/user/KidzBopMusicVEVO