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ARTIST: KIDZ BOP Kids (UK) TITLE: KIDZ BOP Summer ‘18 STREET DATE: 3/23/2018 PRE-ORDER LAUNCH: 3/9/2018 ANNOUNCEMENT DATE/EMBARGO TILL: 3/23/2018 GENRE: Children LABEL: KIDZ BOP PRODUCT MANAGER: Charlotte Leclerc TERRITORIES: Worldwide except US, CA, JP, AUS, NZ PARENTAL ADVISORY: N/A |
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CD SELECTION # (Catalog #) /UPC # (& PRICING): KB00372 / 888072049536 CD PACKAGING: Jewel case LP SELECTION # (Catalog #) /UPC # (& PRICING): N/A LP PACKAGING: N/A
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DIGITAL SELECTION # (Catalog #) /UPC # (& PRICING): KB00374 / 888072049611 MFiT SELECTION # (Catalog #) /UPC # (& PRICING): KB00383 / 888072049857 HI RES SELECTION # (Catalog #) /UPC # (& PRICING): N/A INSTANT GRAT SCHEDULE: Havana (3/9), New Rules (3/16)
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ARTIST OVERVIEW:
KIDZ BOP, the number one music brand for kids in the U.S., has sold over 18 million albums, and has had 24 Top 10 Albums on The Billboard 200 Chart. Only 3 artists in history (The Beatles, The Rolling Stones and Barbra Streisand) have had more. KIDZ BOP released the best-selling children’s album of the year for the last three years and in 2016 outsold some of today’s biggest artists including Bruno Mars, Sia, The Weeknd, Taylor Swift and Justin Bieber.
In spring 2017, UMOD launched KIDZ BOP in the UK, casting four British kids as the face of the brand across the pond. The UK debut album, KIDZ BOP, landed at #7 on the Artist Album Chart and has gone on to sell more than 55K units. KIDZ BOP 2018, the second album in the hit music series was released in November 2017 and stayed 8 weeks on the Artist Album Chart.
The second album was supported by a national TV advertising campaign, as well as multiple live appearances and performances including CITV’s popular Saturday morning kids’ show, “Scrambled!”, eight live performances during the Kidtropolis family festival at the ExCel London, and an appearance and performance at Hamleys Christmas Parade and window opening.
ALBUM OVERVIEW:
KIDZ BOP’s third UK album, KIDZ BOP Summer ’18, features family-friendly versions of today’s biggest songs, such as “Havana” and “Finesse,” as well as many British smash hits including “Anywhere” (Rita Ora), “New Rules” (Dua Lipa) and “Perfect” (Ed Sheeran). The album will be supported by a national TV campaign, as well as live appearances and performances. KIDZ BOP Summer ’18 is sure to be an instant favorite amongst families everywhere.
MARKETING BLURB:
KIDZ BOP’s third UK album, KIDZ BOP Summer ’18, features family-friendly versions of today’s biggest songs, such as “Havana” and “Finesse,” as well as many British smash hits including “Anywhere” (Rita Ora), “New Rules” (Dua Lipa) and “Perfect” (Ed Sheeran). The album will be supported by a national TV campaign, as well as live appearances and performances. KIDZ BOP Summer ’18 is sure to be an instant favorite amongst families everywhere.
KEY MARKETING DRIVERS:
- National TV campaign in partnership with iTV
- 5 music videos with the UK KB Kids for “Havana,” “New Rules” (lead), “Anywhere,” “Mama,” and “Reggaetón Lento.”
- Upcoming live summer shows and appearances to be announced over the coming months
- Consumer PR campaign covering print, online and broadcast media, including national press, kids media, mummy & family bloggers and influencers
- Continued licensing deal with Sky TV to deliver KIDZ BOP music videos on their kids’ app, Sky Kids, across all digital platforms.
TOP SALES MARKETS/TERRITORIES/SOUNDSCAN HISTORY/HOMETOWN:
Top markets: United Kingdom, Ireland, Australia
Territories: Worldwide except US, CA, JP for the two first releases. For the upcoming release it will be WW except US, CA, JP, AUS & NZ.
Hometown: London
CHART HISTORY:
#7 on UK Official Album Chart on release week for the debut album, KIDZ BOP
8 weeks in UK Top 40 Official Album Chart for KIDZ BOP 2018
SALES HISTORY:
120,000 total sales in less than a year.
7.1 Million combined streams
Sales breakdown as of mid-February 2018:
KIDZ BOP, worldwide except US, CA, JP:
- Physical = 49,536
- Digital = 3,833
- TOTAL w/TEA w/SEA = 58,395
KIDZ BOP 2018, worldwide except US, CA, JP:
- Physical = 60,883
- Digital = 1,874
- TOTAL w/TEA w/SEA = 62,878
SOCIALS:
Facebook – 401,794 followers: https://www.facebook.com/kidzbop.uk
Twitter – 320 followers: https://twitter.com/kidzbop_uk
Instagram – 1,508 followers: https://www.instagram.com/kidzbop_uk/
YouTube - 10,639 subscribers / 7 million YouTube views: https://www.youtube.com/kidzbop_uk